Different sectors use different terms, but the core purpose is similar: to ensure there is a legally recognised contact established in the relevant market who can support compliance and regulatory communication. The current page already lists these terms, but they would be much clearer if presented in a structured comparison instead of inline bullets.
| Term | Typical use | Explanation |
| AR | General market representation term | A broad term for an Authorised Representative established in the relevant market. |
| FBO | Food products | The Food Business Operator responsible for certain food compliance obligations. |
| EC REP / UK REP | Medical devices | The recognised Representative for medical device market access and regulator contact. |
| EU RP / UK RP | Cosmetics, pet products, general consumer goods | The Responsible Person established in the relevant market for defined legal duties. |
| EUAR / UKAR | Alternative abbreviations | Alternative shorthand terms sometimes used in sector-specific or commercial contexts. |
What's the cost?
Representation support can be more affordable than many businesses expect, with some projects working out at less than £1 per day per SKU (stock keeping unit) depending on the product, scope, and market requirements. Final pricing depends on the category, documentation needs, and whether support is needed for the EU, the UK, or both.
Our pricing depends on the type of product, the level of support required, and the markets involved. In some cases, support can work out at less than £1 per day per SKU, but the best way to understand likely cost is to discuss your product and project scope with us directly.
Why this matters now
If you’re planning to export food, supplements, cosmetics, pet products, or other consumer goods to the EU or UK, you cannot legally place them on the market without an official representative. Without one, products risk rejection, costly delays at customs, or even withdrawal from sale.
Make sure you don’t fall behind competitors who are already market-ready with secure AR coverage.
How CERT supports you
Your product can be ready for market in five easy steps:
A straight forward monthly fee that is discounted by volume and billed at the end of each month of service.
Tap on an option above for more detail…
- Cost-effective, practical solution for non-EU/UK exporters.
- Rapid market entry with reduced administrative burden.
- Extensive cross-sector expertise in UK and EU regulation.
- Dedicated contacts with specialist knowledge of your product area.
- Local representation to navigate legal, technical, and compliance barriers.
- Full data security with intellectual property protection.
- Flexible terms—scale up or exit with just one month’s notice.
- Additional support: label translations, ingredient assessments, documentation, safety reports, and horizon scanning for upcoming legislation.
With us, you stay in control of your distribution and sales channels, without the need to establish a local entity.
Don’t let missing compliance hold your business back.
While others are rushing to find last-minute solutions, you can move confidently into the EU and UK markets with everything in place from day one.
Arrange a quick free call with our team today to see how easily we can set you up for success.