Different sectors use different terms, but the core purpose is similar: to ensure there is a legally recognised contact established in the relevant market who can support compliance and regulatory communication. The current page already lists these terms, but they would be much clearer if presented in a structured comparison instead of inline bullets.
| Term | Typical use | Explanation |
| AR | General market representation term | A broad term for an Authorised Representative established in the relevant market. |
| FBO | Food products | The Food Business Operator responsible for certain food compliance obligations. |
| EC REP / UK REP | Medical devices | The recognised Representative for medical device market access and regulator contact. |
| EU RP / UK RP | Cosmetics, pet products, general consumer goods | The Responsible Person established in the relevant market for defined legal duties. |
| EUAR / UKAR | Alternative abbreviations | Alternative shorthand terms sometimes used in sector-specific or commercial contexts. |
What's the cost?
Flexible pricing, built around your launch. We don’t do large blanket or bulk pricing, as this is not advantageous to you. Instead, we tailor the service to your requirement and confirm the complete price from the onset.
Only pay for what your products need – and when they need it.
Representation support can be more affordable than you may expect, with some projects working out at less than £1 per day per SKU (stock keeping unit) depending on the product, scope, and market requirements. Final pricing depends on the category, documentation needs, and whether support is needed for the EU, UK, or both.
Prices depend on the type of product, the level of support required, and the markets involved.
Stage 1 — Regulatory assessment
A single charge covers the regulatory assessment and market confirmation required before launch. Your tailored quotation reflects the product’s complexity, the markets involved and the number of products being assessed.
Where products or markets share similar regulatory requirements, we recognise those efficiencies in our pricing. Provided the product and agreed scope remain unchanged, this assessment charge is not repeated.
Stage 2 — Ongoing representation
The representation charge starts only when your product is introduced to the market. Choose monthly billing in arrears for maximum flexibility, with volume savings* available when several SKUs require representation.
Monthly representation can be stopped with 30 days’ notice once the product is no longer offered for sale in the relevant market – whichever is the latter. This makes the service particularly cost-effective for new launches, market trials and seasonal product ranges.
Save by paying upfront
Prefer to plan ahead? Choose an upfront payment option and benefit from additional savings:
- Monthly in arrears — maximum flexibility
- Quarterly upfront — additional 5% payment discount = £180 saving across 10 SKUs
- Six-monthly upfront — additional 10% payment discount = £360 saving across 10 SKUs
- Annually upfront — additional 15% payment discount = £540 saving across 10 SKUs
The longer the upfront period, the greater the saving. Your quotation will show the exact cost for each option, allowing you to choose the right balance between flexibility and value.
Every project is different. Tell us about your products, markets and launch plans, and we’ll prepare a clear, tailored quotation.
* Stage 2 volume savings are accumulative and based on quantity of product lines/SKUs. The more product lines you have, the average price per SKU reduces accordingly. The discounting is ‘front-loaded’ to help keep costs down. This is particularly helpful if you are just breaking into the export market:
| Product 1 | 10% discount |
| Product 2 | 5% discount |
| Product 3 | 3% discount |
| Product 4 | 2% discount |
| Product 5 and subsequent products | 1% discount |
The 1% discount applies for the first 40 product lines after which a fixed cost per product line is provided.
Why this matters now
If you’re planning to export food, supplements, cosmetics, pet products, or other consumer goods to the EU or UK, you cannot legally place them on the market without an official representative. Without one, products risk rejection, costly delays at customs, or even withdrawal from sale.
Make sure you don’t fall behind competitors who are already market-ready with secure AR coverage.
How CERT supports you
Your product can be ready for market in five easy steps:
A straight forward monthly fee that is discounted by volume and billed at the end of each month of service.
Tap on an option above for more detail…
- Cost-effective, practical solution for non-EU/UK exporters.
- Rapid market entry with reduced administrative burden.
- Extensive cross-sector expertise in UK and EU regulation.
- Dedicated contacts with specialist knowledge of your product area.
- Local representation to navigate legal, technical, and compliance barriers.
- Full data security with intellectual property protection.
- Flexible terms—scale up or exit with just one month’s notice.
- Additional support: label translations, ingredient assessments, documentation, safety reports, and horizon scanning for upcoming legislation.
With us, you stay in control of your distribution and sales channels, without the need to establish a local entity.
Don’t let missing compliance hold your business back.
While others are rushing to find last-minute solutions, you can move confidently into the EU and UK markets with everything in place from day one.
Arrange a quick free call with our team today to see how easily we can set you up for success.