Authorised Representation made simple
Do I need an Authorised Representative (AR), Food Business Operator (FBO), or EU/UK Responsible Person (RP)?
If you’re exporting products into the EU or UK, the answer is almost certainly yes. An Authorised Representative is a legally recognised entity within the market where your products are sold. They act as your bridge to regulators—ensuring your compliance, protecting your business, and keeping your products on the shelves.
At CERT, this is our core expertise. We support businesses like yours every day, providing seamless market representation across all EU and UK markets—so you don’t have to worry about managing the complexities alone.
Understanding the terms
Different sectors use different terminology, but the core function is the same:
• AR: Generic abbreviation for both EU and UK markets
• FBO: Food Business Operator representing food for human consumption
• EC/UK REP: Used for medical devices
• EU/UK RP: Responsible Person, common for cosmetics, pet food, and general products
• EUAR / UKAR: Acronyms occasionally used in various contexts
Whatever sector you work in, the fundamental AR role is consistent: compliance, representation, and protection of your market access.
Why this matters now
If you’re planning to export food, supplements, cosmetics, pet products, or other consumer goods to the EU or UK, you cannot legally place them on the market without an official representative. Without one, products risk rejection, costly delays at customs, or even withdrawal from sale.
Make sure you don’t fall behind competitors who are already market-ready with secure AR coverage.
How CERT supports you
Your product can be ready for market in four straightforward steps:
Market Release
Product Approval
Product Information
Secure Filing
Agreement - Cost-effective, practical solution for non-EU/UK exporters.
- Rapid market entry with reduced administrative burden.
- Extensive cross-sector expertise in UK and EU regulation.
- Dedicated contacts with specialist knowledge of your product area.
- Local representation to navigate legal, technical, and compliance barriers.
- Full data security with intellectual property protection.
- Flexible terms—scale up or exit with just one month’s notice.
- Additional support: label translations, ingredient assessments, documentation, safety reports, and horizon scanning for upcoming legislation.
With us, you stay in control of your distribution and sales channels, without the need to establish a local entity.
Don’t let missing compliance hold your business back.
While others are rushing to find last-minute solutions, you can move confidently into the EU and UK markets with everything in place from day one.
Arrange a quick free call with our team today to see how easily we can set you up for success.